How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]
Why is OTT Authentication Important for Security and Conversion?
The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users on OTT platforms has also increased a number of […]
3 OTT App Monetization Strategies to Grow Revenue and Retain viewers
The OTT streaming ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. In 2020 alone, cable TV lost over 1.4 million subscribers. For many broadcasters and content providers looking to cash in on this trend, the main question about getting their users to adopt a new platform to consume their […]
How to Increase User Engagement with Mobile App Gamification
This is an excerpt from our e-book: The Ultimate Guide To New Streaming & Media App Engagement Strategies. Download the full version here As the mobile app market continues to grow rapidly, it’s becoming harder for app developers and organizations to stand out amongst competitors and grab their share of the market space. In particular, […]
