How Design Thinking Leads to a Better Minimum Viable Product (MVP)
Until recently, it was somewhat forgivable for businesses to underestimate the importance of flawless user experience (UX) in mobile app development. Not anymore. Customer acquisition, retention, and satisfaction don’t stand a chance against poor user experience. People are incredibly selective about mobile applications. If an app is going to gain prime real estate on someone’s […]
8 Benefits of Blockchain Application Development
What comes to mind when you hear the word “blockchain?” If you’re like most people, blockchain has become synonymous with cryptocurrency. And with good reason. Powered by Bitcoin, Litecoin, and other IPO backed cryptocurrencies, blockchain has become an incredible emerging technology. And now, thanks to blockchain application development, it’s ready to reshape even more industries. […]
Design Thinking Methodology: User Experience vs. User Interface
The terms user experience (UX) and user interface (UI) have become inadvertently misused throughout the mobile app development community. The user experience, however, is not the same thing as the user interface. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines, such as the design thinking methodology. […]
The State of UX Design in Mobile App Development: 8 Trends for 2022
Did you know that 90% of users have stopped using an app because of poor performance? This statistic proves that high-quality user experience (UX) design is critical to success. The only way to ensure exceptional product performance is to understand the product’s users, research and solve their pain-points, and explore latent behaviors and needs. While […]
How to Prioritize Features For Your Mobile App MVP
In mobile app development, a minimum viable product (MVP) identifies, validates (or invalidates) the highest-risk assumptions about a mobile product. Starting a development project with an MVP is the best way for companies to ensure long-term success and ROI. A mobile app MVP is a minimal and usable form of a complete product to release and test […]
How to Plan a Minimum Viable Product: Free MVP Template
For those just venturing into the world of mobile app development, MVP (minimum viable product) is a term you should familiarize yourself with fairly quickly. Not only will an MVP assist in validating your idea for a mobile product, but it will also provide direction towards which app features you should include to achieve success. […]
50 Mobile App Statistics for App Growth in 2022
Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While global lockdowns brought a lot of uncertainty to many […]
Hottest Trends in Mobile App Development for 2022
It’s time to kick off the new year with a bang! The pandemic is continuing to be a driver for the mobile tech industry. As a result, we expect to see both large and small businesses invest a lot more in the latest mobile tech to improve existing mobile products to remain viable and meet […]
Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important question to ask is whether to build a custom mobile app or […]
How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]
