Your audience is changing.

With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room.

The move away from the traditional cable model, commonly called cord-cutting, is a growing reality that broadcasters and content providers of all types are challenged with. At the same time, it is also an opportunity to connect and engage with audiences in new and exciting ways. One of the most effective ways to do this is with a media app that reaches increasingly platform agnostic, multi-device audiences.

Transcript of “How To Win Over Cord Cutters”

1. How To Win Over Cord-Cutters: The Anatomy of The Perfect Media App
2. Your audience is changing. The advent of smartphones and tablets, the burgeoning OTT market, and the rising popularity of Smart TVs have transformed viewing behavior.
3. Americans cut the cord in 2014, a 44% increase from previous years ~8 Million
4. Year-over-year growth of TV Everywhere viewing across all devices  – 246%
5. There is a huge opportunity for broadcasters to tap into this audience, but cracking the TV Everywhere space requires a game plan that considers: 1.  Where audiences are 2.  What platforms to build for 3.  How to carve out a brand presence on these platforms
6. The Anatomy of The Perfect Media App
7. Multi-platform – Viewers are platform agnostic, looking for high quality content to consume both in the living room and on the go. You need to connect with audiences where they choose to watch.
8. Digital video consumption growth on Smartphones – 48%
9. Digital video consumption growth on Tablets – 16%
10. Digital video consumption growth on OTT Devices & Gaming Consoles – 123%
11. Authentication
12. MVPD Authentication is the process of providing access to content based on a viewer’s account. This method helps broadcasters deliver content to viewers who have paid for the service and also allows them to present locally specific content based on user location to ensure the right audience is being offered the right content.
13. Year-over-year growth of Authenticated Viewing – 328%
14. 57% Of long-form and live viewing was MVPD- authenticated viewing
15. Live Streaming & Video-On-Demand
16. Viewers expect access to content when and where they want, at home and on the go. As mobile devices become more ubiquitous and Smart TV apps more readily available, consumers are searching for and viewing more live stream and VOD content than ever.
17. Year-over-year growth of Video-On-Demand viewing – 50%
18. Year-over-year growth of Live Streaming content – 140%
19. Interactivity
20. People aren’t just passively watching content on the media apps they download – increasingly, they are actively consuming, sharing and interacting.
21. Number of tweets sent about TV programming in 2014 – 1 Billion+
22. Smartphone and Tablet owners who use their devices while watching TV – 84%
23. Intelligent Monetization
24. Intelligent Monetization – With the rate at which the TV Everywhere market is progressing, there is ample opportunity to redefine monetization models and tap into new sources of revenue. A mixture of OTT and advertising-based models, where user access is tiered, is one option. The ability to offer more creative forms of advertising that align with viewing behaviors is even more promising.
25. Growth in video advertising views year-over-year – 43%
26. Year-over-year growth in video ad views on OTT devices like Roku and gaming consoles – 380%