How to Create User Personas For Your App
User personas shape the foundation of user experience (UX) design. The practice of UX design hinges on the idea that frequently used and well-liked mobile apps are designed for people using empathy and known patterns of human-machine interaction. For a mobile product to address genuine user needs, product teams need a comprehensive understanding of the […]
Rethinking Mobility: A Business Leader’s Guide to an Agile Enterprise
By now, business leaders are well aware of the buzz surrounding agile transformation, and the positive impact it promises to have across an organization. Fast-moving agile start-ups are showing great success in business by capturing market share from well-established enterprises. In comparison, enterprise leaders who chose to follow their mobile-first peers are seemingly missing […]
How to Manage Software Development Risks in an Agile Environment
Every mobile app development project involves some degree of risk. How enterprises plan to mitigate or prevent these risks will ensure a higher probability of project success. Practicing agile software development addresses many of the risks associated with traditional waterfall environments by concentrating on fast, rapid iterations; however, threats are still prevalent in many agile […]
A Step-By-Step Guide to Marketing Your Mobile App
With the number of available apps for download from the world’s leading app stores totaling over four million, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. While focusing on mobile app development and building an app that functions properly is a central […]
How to Select and Develop Individuals for Successful Agile Development Teams
By now, most enterprise leaders are well aware of the successfulness of agile team dynamics. These small, self-managing teams are built to stay close to customers and pivot quickly in the face of changing conditions. When put into practice correctly, agile development teams almost always result in heightened team productivity and morale, faster time […]
Download: The 2020 Enterprise Mobility Trends Report
Now more than ever, organizations need to appraise the potential impact of emerging enterprise mobility trends. Organizations understand that mobility initiatives are more than roadmap items or nice-to-haves, and yet many organizations fail to factor necessary signals and patterns into strategic growth plans. The result? Many organizations are unable to make mobile transformations at […]
Agile Transformation Challenges: 6 Missteps That Slow Down Change
The road to a successful agile transformation is not an easy one. As the number of enterprises deciding to embark on an agile journey increases, how many of them are successful? VersionOne’s 13th Annual State of Agile Report states that 97 percent of respondents surveyed practice agile to some degree within their organization. However, […]
Building an Agile Transformation Strategy: Getting Started
Agile has officially earned buzzword status. Known as a management methodology, numerous organizations as of late have attempted (successfully or unsuccessfully) to transform their existing organizational structure to become agile. Adopting an agile transformation strategy promises greater customer satisfaction, faster time to market, higher revenue growth, lower costs, and a more engaged workforce. However, […]
Clearbridge Listed as one of Canada’s Fastest-Growing Companies by Growth 500
Today, Clearbridge Mobile accomplished an outstanding achievement as Canadian Business and Maclean’s recognized the company in the 2019 Growth 500 definitive ranking of Canada’s Fastest-Growing Companies for the second consecutive year. Clearbridge is listed at No. 203 on the 31st annual Growth 500 list resulting from a successful year of delivering superior software solutions […]
A Different Approach to Mobile App Retention No One Told You About
Any company with a mobile app aspires for “sticky,” but pulling it off isn’t easy – or, at least, that’s what you’ve been told. Yes, the numbers are often discouraging. Studies on the matter show that roughly 79 percent of users abandon a product after day one, and by three months that number can […]
