[eBook] How To Build An App For Your Brand: From Concept To Delivery
An app isn’t just a distribution medium. It’s a communications channel and if you use it right, apps can help you learn from, adapt to, and engage with your customers. Customers are demanding convenience. They want instant access to information, ability to explore options, regardless of where or when. And importantly, they expect […]
7 Mobile App Development Trends That Will Get Bigger In 2018
On Christmas Day alone, consumers spent $196 million on apps, in-app purchases, and subscriptions in both the App Store and Google Play according to Sensor Tower. There was a significant increase of 12.3% over last year’s spending of approximately $174 million. This shows that there has been continuous growth in the mobile app […]
How Retailers can Leverage Mobile Apps During The Holidays
The world’s top retailers are beginning to realize the critical role mobile plays in the omnichannel shopping experience. Brick-and-mortar locations no longer represent the majority of holiday traffic. Retail mobile apps and the role they play in marketing, sales, and operations are a vital and dynamic part of this shift. Statistics from the […]
3 Reasons Why Enterprises Hesitate to Adopt AI in Mobile Apps
The growing gap between artificial intelligence (AI) investment and adoption is a prominent topic for debate. Although there is evidence showing AI technology promises to benefit efficiency, productivity, automation, personalization, among other primary business concerns, there is still widespread confusion slowing down the application of data-driven business models. Despite massive investments being poured […]
A Beginner’s Guide to Geofencing for Mobile Apps
Mobile is a challenging marketing channel to master. On average, only 4% of your mobile users will continue to use your app after one year. It’s unique – always at consumer’s arm’s reach, but delicate in that it is very personal and does not tolerate spam. For this reason, the world of mobile marketing […]
Does Your E-commerce Site Really Need a Mobile App?
E-commerce has been on the rise for a while, and although desktop purchases still prevail over mobile sales, advancements in mobile app development will encourage a surge in mobile commerce (or m-commerce) seniority. The demand for mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on […]
NFC: the Technology Behind Tap-and-Go Communication
Central to every contactless mobile action is a little microchip and radio antenna conducting the tap-and-go operation that is near field communication (NFC). NFC encryption technology is transforming the way users access information, make payments, and share data across devices. What is NFC? NFC is a system of contactless communication that enables […]
The Sins and Redemptions of Randomness in User Experience
When the typical software developer makes use of a random number generator in their code, there is no sense in worrying about questions pertaining to the true randomness of the result. The difference between a random number generator and a pseudorandom number generator is usually only significant for certain academic computer scientists. Nevertheless, there […]
Microsoft Azure: Building Smart Chatbots Using Cognitive Services
In my last post, I introduced Microsoft Azure’s Cognitive Services suite and its potential to make mobile apps smarter, more engaging, and more contextually relevant for users. I highlighted 3 APIs out of the many that are offered: Custom Decision Service, Content Moderator, and the Speaker Recognition API. A driving point behind my […]
Enterprise Mobile Apps, Product Strategy, and The Future of Mobile With Sanjay Malhotra
Steve Young, the founder of AppMasters.co, hosted Sanjay Malhotra, CTO and Co-Founder of Clearbridge Mobile as a guest on his podcast. From The New York Times, PayPal, Tim Horton’s, and more, Sanjay discusses how Clearbridge started working with these huge, iconic brands, the keys to a successful product strategy for enterprise apps, and how leveraging data […]
