Design Thinking Services
From defining product goals and business outcomes to prioritizing the right features to make an impact with users, our custom Design Thinking service is a meticulous product strategy session that sets the entire foundation for a successful mobile app project.
Select Design Thinking Clients
Our Approach to Design Thinking
Product Strategy
Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.
User Research
Identify your target audience’s demographics, interests, digital behaviors, goals, challenges, motivators, and use data to inform your product decisions.
User Journey Mapping
Map out the end-to-end experience within your mobile app and across devices to achieve user goals, reduce friction, and meet your success criteria.
Feature Prioritization
Prioritize the features and functionality that balance the ratio of user value to business impact so you can save money and accelerate your time-to-market.
Product Roadmapping
Define a clear vision for long-term growth so you can confidently roll out new product versions to support user retention and maintain a competitive edge.
Rapid Prototyping
Build a clickable prototype to capture feedback on user interactions and further clarify the user experience design.
Product Strategy
Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.
User Research
Identify your target audience’s demographics, interests, digital behaviors, goals, challenges, motivators, and use data to inform your product decisions.
User Journey Mapping
Map out the end-to-end experience within your mobile app and across devices to achieve user goals, reduce friction, and meet your success criteria.
Feature Prioritization
Prioritize the features and functionality that balance the ratio of user value to business impact so you can save money and accelerate your time-to-market.
Product Roadmapping
Define a clear vision for long-term growth so you can confidently roll out new product versions to support user retention and maintain a competitive edge.
Rapid Prototyping
Build a clickable prototype to capture feedback on user interactions and further clarify the user experience design.
World-Renowned Brands Trust Us
Design Thinking Outcomes
Clearbridge Mobile’s custom design thinking service help businesses:
- Determine the purpose of the mobile product and how it aligns with business goals
- Define business outcomes
- Identify market viability through competitive research
- Create user personas rooted in extensive user research
- Communicate and justify a product’s concept with user journeys, wireframes, and mockups
- Create and prioritize a scalable product roadmap
- Interact with a preliminary version of the product using a clickable prototype
- Enter the market quickly with the most impactful and useful features
The Design Thinking Process
Stage One
Product Strategy
Understand the product vision, business objectives, user demographics, user needs, and problem statement.
Stage Two
Product Definition
Generate, capture, and prioritize user personas, journey maps, and feature requirements, highlighting central user touchpoints and interactions.
Stage Three
Concept Validation
Create low-fidelity wireframes and information architecture before reviewing the product concepts and prototyping the solution.
Stage Four
Visualization
Create a high-fidelity, interactive prototype of central user flows and capture feedback based on user interaction.
Stage Five
Presentation & Feedback
Perform a technical assessment and present the final deliverables document with a product roadmap.
Design Thinking Outcomes
Clearbridge Mobile’s custom design thinking service help businesses:
- Determine the purpose of the mobile product and how it aligns with business goals
- Define business outcomes
- Identify market viability through competitive research
- Create user personas rooted in extensive user research
- Communicate and justify a product’s concept with user journeys, wireframes, and mockups
- Create and prioritize a scalable product roadmap
- Interact with a preliminary version of the product using a clickable prototype
- Enter the market quickly with the most impactful and useful features
The Design Thinking Process
Stage One
Product Strategy
Understand the product vision, business objectives, user demographics, user needs, and problem statement.
Stage Two
Product Definition
Generate, capture, and prioritize user personas, journey maps, and feature requirements, highlighting central user touchpoints and interactions.
Stage Three
Concept Validation
Create low-fidelity wireframes and information architecture before reviewing the product concepts and prototyping the solution.
Stage Four
Visualization
Create a high-fidelity, interactive prototype of central user flows and capture feedback based on user interaction.
Stage Five
Presentation & Feedback
Perform a technical assessment and present the final deliverables document with a product roadmap.
The Benefits of Design Thinking
- Maximize Your Return On Investment
- Establish Business Outcomes And Product Vision
- Identify And Prioritize Your Product Features
- Gain Access To Subject Matter Experts
- Understand Best Practices For Mobile-First
- Determine App Metrics And Success Factors
- Validate Ideas Before Investing In Development
- Develop A Interactive Mobile App Prototype
- Achieve Stakeholder And Investor Buy-In
Learn more about Design Thinking
The Step-By-Step Guide to Mobile App Design and Discovery
A thorough product discovery session is an important, yet often overlooked aspect of mobile app development. Too frequently, businesses emphasize usability at the expense of
How Design Thinking Leads to a Better Minimum Viable Product (MVP)
Until recently, it was somewhat forgivable for businesses to underestimate the importance of flawless user experience (UX) in mobile app development. Not anymore. Customer acquisition,
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