The At-Home Fitness App Wars: Apple’s Fitness+ vs. Peloton
In our post-apocalyptic world where gyms are out of commission for the foreseeable future, fitness apps are all the rage. I must admit, after becoming an at-home fitness enthusiast myself, I can not imagine ever sitting in traffic just to face other sweaty gym-goers ever again. With so many options available, I decided to compare […]
Is Online Sports Betting the “Juice” FuboTV Needs?
FuboTV is betting big on legal online sports wagering. They’ve announced two major acquisitions in the last six months, taking daring steps into a new direction beyond the digital MVPD (Multichannel Video Distributor) model. Launching a new fantasy sports betting service and their own Sportsbook; FuboTV is creating new digital products which will be revenue […]
Mobile App Analytics: 5 Best Practices
In a previous article, we highlighted 12 mobile KPIs you need to be tracking to see more ROI. But, how do you go about gathering data for those KPIs? And once you’ve gathered that information, what do you do with it? This article will take a deeper dive into the world of mobile app analytics, […]
Track These 12 Mobile KPIs and See More ROI
A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]
5 Mobile App Trends For 2021
While COVID-19 has forced businesses across many sectors to reduce or suspend operations, the pandemic has been a driver for the mobile tech industry. With numerous companies now in the throes of accelerated digital transformations, trying to adapt to the latest mobile tech to not only remain viable but meet customers’ increasing digital demands, 2021 […]
How to Evaluate an App + FREE Mobile App Assessment Download
Most of the world’s largest enterprises have an app in one or both of today’s major app stores, yet; many fail to see the ROI they had expected to come from implementing an application into their mobile strategy. Sadly, 75% of apps are only used once after being downloaded, then never used again. But why […]
3 Common Mobile Personalization Mistakes You Need To Avoid
Consumers have been creating their own omnichannel experiences, going online, and using mobile apps on their journey to making purchases for an extended period. Our current circumstances have only accelerated this phenomenon even more. As consumers continue to engage with brands through digital touchpoints more than ever before, they increasingly expect these digital experiences to […]
CANet Partners with Clearbridge Mobile to Launch COVID-19 Healthcare Web App
Earlier this year, we helped The Cardiac Arrhythmia Network of Canada (CANet) launch VIRTUES, an online web-based application developed to reduce emergency department visits and improve COVID-19 patient-driven care. Enabling patients and frontline healthcare professionals to better monitor, triage, and manage treatments while limiting face-to-face interaction, VIRTUES has proven to be vital in managing the […]
5 Mistakes Enterprises Make Outsourcing Mobile App Development
In many ways, mobile app development can transform business operations by delivering an engaging and effective way to interact with consumers. Over time, millions of smart, well-designed apps have allowed businesses to accomplish what was previously unimaginable; however, challenges arise when you have an exceptional idea, but lack the skill set to make it […]
3 Ways to Convert and Retain Your Enterprise App Users with Personalization
With over 4.5 million apps available in leading app stores, enterprises are well aware of the competition in fighting for customers’ time to engage with their mobile product. The COVID-19 situation has only exacerbated this competition as digital touchpoints have become, in some cases, the only touchpoint a brand has with its customer. For enterprises […]
