How Flexibility in Mobile App Development Can Boost Product Quality
Projects fail for a myriad of reasons ranging from a lack of transparency during development to shortened project deadlines. The commonality between many project failures is a lack of flexibility with project constraints. Avoiding project failure, however, requires knowing exactly what causes the project to fail in the first place. The project management triangle is comprised of […]
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s […]
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it may not even be the right question. […]
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you […]
8 Advantages of Using Swift for iOS Development
For a long time, Objective-C was the primary programming language used for creating OSX and iOS applications. Objective-C is fundamentally a superset of C with added object-oriented features and dynamic runtime. In 2014 Apple introduced a new programming language called Swift which was described as “Objective-C without the C”. Swift is fast, safe, […]
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With “Mobilegeddon” eliminating all doubts about […]
How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” – Ooyala Global Video Index Q4 2015 While “cord-cutter” has been a common industry term ever since people started moving away from traditional […]
OTT Content: The Outlook for the Connected TV Market in 2017
Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold by 2019, with OTT subscription forecasted to […]
The Biggest App Development Trends at CES 2017
The Consumer Electronic Show (CES) is the ultimate gathering for innovation where numerous companies come from around the world to show off new products and discuss the latest technology trends. These companies are setting new standards and driving user expectations even higher than they already are. This year, there were a […]
7 Mobile App Development Trends to Watch Out For in 2017
This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no longer an optional investment, rather a necessity. Mobile is […]
