How to Maximize The Lifetime Value of Your Mobile App Users
User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability of your app. There are several factors that […]
Clearbridge Wins Three W3 Awards For The Second Consecutive Year
Clearbridge Mobile has received three W3 Silver Awards for the second year in a row for its work with OCAS on the Ontariocolleges.ca mobile app. The awards are the latest in a string of accolades that include the 2016 Startup 50 list of Canada’s top new growth companies published by Canadian Business and PROFITguide.com; […]
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How do I run my first A/B test? And how can […]
York Region Fintech Summit Recap: a Look at The Future of FinTech
Last Friday, we participated in a panel at the first York Region FinTech Summit. With panelists and speakers from PayPal Canada, OMERS Ventures, MaRS, Ernst & Young, RBC and more, the event brought together a wide range of different players and unique perspectives from across the FinTech and banking industries. Despite the […]
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank into a worldwide conference for passionate product managers. Last […]
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89 percent by day 90. The effective cost of acquisition […]
Clearbridge Named One of Canada’s Top New Growth Companies
We’re excited to announce that we’ve been included on the 2016 Startup 50 list! Published in the October issue of Canadian Business and at PROFITguide.com, the Startup 50 ranks young Canadian businesses on the basis of their percentage two-year revenue growth. Clearbridge Mobile ranked No. 32 on the 2016 Startup 50 list with […]
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that […]
Clearbridge Mobile Distinguished Again as a Leading App Developer in Canada
For the second time in a row, Clearbridge Mobile has been named a Leader among Canadian app development companies and the leading app development company in Toronto by ratings and review firm Clutch. The factors that lead to our strong ranking in Clutch’s leader mapping were our previous work, client base, and proven ability to […]
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. The reasons for failure vary, […]
