Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience, […]
How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any time. Like so many other industries, those in hospitality are […]
Clearbridge Wins Two Davey Awards
Our primary goal at Clearbridge is to deliver solutions that delight clients and solve their problems. Gaining industry recognition for the work we do is just icing on the cake. And this year, there’s been a lot of it. We’re excited to announce that Clearbridge Mobile nabbed two more industry accolades from the Davey […]
How Mobile Apps Are Driving OmniChannel Retailing
How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they […]
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process has become a lot simpler. That said, there […]
How tvOS Can Change The Face of Travel And Tourism
With tvOS opening the floodgates for a more diverse collection of content on Apple TV, there is an opportunity for the travel and tourism industry to create new experiences on an almost entirely untapped medium. The Airbnb tvOS app is an early example of the possibilities. According to Airbnb, the […]
Clearbridge Wins Three W3 Awards
We’ve had a strong presence in major awards competitions and industry accolades this year, including the Webby Awards, Creativity International Awards, and Clutch’s Top Mobile Developers Canada 2015. We’re excited to announce that we can add to that list, recently scoring three W3 Awards for our work on WE365. In the 2015 competition, […]
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2 […]
The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their […]
How To Design For Mobile Apps [6 Tips + Infographic]
In an ideal world, design principles and conventions would remain consistent across all devices and platforms. In reality, there are many differences. Just as programming languages and operating systems differ from desktop to mobile, so do design best practices. The graphic below offers tips and tricks to keep in mind when designing mobile […]
