Retail Shoppers Are Demanding Mobile Apps – Here’s Why
Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story: The typical app visitor spends 201.8 minutes a month in retail apps […]
How Mobile Apps Can Increase Operational Efficiency In-Store
Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise. At Clearbridge we have a wealth of experience bringing products to market for retailers, […]
The Biggest Mobile Trends of 2015
Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number of key industries. While there are many mobile trends we […]
Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over time, scope creep, etc. Mobile: Does Anything […]
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an […]
How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer […]
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able to make updates to their apps unless they have […]
Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the focus engine, and implementing more accessible search functionality. […]
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate isn’t cut and dry. Canned solutions may end […]
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high level, this means tailoring the service or […]
