The Physical Web: Bringing IoT to The Masses
Last month, support for the Physical Web expanded to Google Chrome for Android devices. With over 800 million Android users now able to experience it (and existing support on iOS 8.0+), the Physical Web is an important step in bringing the Internet of Things (IoT) to a large base of consumers who hold the technology to access […]
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile shopping. The survey found that: 33% […]
What’s Next? The Outlook on Virtual Reality in 2016
Virtual reality is arguably the most important technology to keep your eye on in 2016. While there has been excitement surrounding it for some time, the hype is quickly becoming…well, reality. Oculus Press Kit Early-to-market products were released by Google (Google Cardboard) and Samsung (Gear VR) in 2014 and late last […]
Download: A Retailer’s Guide to App Analytics
A Retailer’s Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool for improving operational efficiencies in-store, driving more impactful marketing, […]
Contextual Design: The Key to User-Centered Apps
A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required. An effective strategy to create such an experience […]
Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) […]
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part one of […]
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn […]
Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning
Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common. The “publish and pray” approach has two major issues: it assumes that at launch, your […]
Building for Long-Term Success: The Principles of Sustainable App Development
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you can take […]
